Before you invest time, energy, and money into an international expansion, it is important to understand where your products and services have potential, which competitors are already there, and how you need to position your brand. A Market Exploration program provides your company with a solid understanding of the potential for your products in various markets across Asia and helps establish the right relationships for the marketing and distribution of your products in the chosen market(s). CACL services offered during the program include:
- Market analysis, including consumer preferences, available formats, pricing, etc.
- Brand Introduction to international trade stakeholders
- Product evaluation by prospective distribution partners
- Partnership evaluation and qualification
- Coordination of samples and information to prospective partners
- If needed, a Go-to-Market strategy
- Opportunity to participate in relevant trade shows in chosen market
If you are already armed with a market expansion strategy, CACL can help execute your strategy with the following activities:
- Sourcing lists of prospective distributors
- Contacting prospective distributors to introduce your products
- Coordination of food and drink samples and information to distributors
- Partnership (distributor and/or marketing agencies) evaluation and qualification
- Opportunity to participate in relevant trade shows
CACL Agency - Sales and Marketing Management
Following the market development program, sales of your products to the new market would begin increasing, and CACL would act as an agent to monitor and support sales activity, while continuing to pursue other growth opportunities in China.
- Managing distributor sales and marketing activity on behalf of Colio
- Monthly activity reports regarding sales and marketing activity
- Coordination of Canadian exports shipments and support to your distributors
- Issue management within identified markets
- Opportunity to participate in future trade shows across all markets identified
It all starts with a FREE conversation. Email us today.